Social media has experienced another one of its phenomena over the past couple of weeks – the #nomakeupselfie. Thousands upon thousands of women have been posting photos of themselves on Facebook without make-up. Initially aiming to raise awareness of cancer, this movement, if it can be called that, has led to donations in their millions for the UK’s cancer charities.
It feels like this activity has reached its peak and is beginning to quieten down, with the inevitable analysis taking place about how it happened, how charities jumped on it, and whether it was truly a force for good. But there seems to be one question that no-one has yet asked in all of this: where were the older women?
Certainly, in my experience of the #nomakeupselfie, I did not see any older women. The oldest selfie that appeared on my Facebook feed was from a woman in her forties. Why was it that a campaign emerged to raise awareness of a disease that predominantly affects older people without any involvement from them? Continue reading