Social media has experienced another one of its phenomena over the past couple of weeks – the #nomakeupselfie. Thousands upon thousands of women have been posting photos of themselves on Facebook without make-up. Initially aiming to raise awareness of cancer, this movement, if it can be called that, has led to donations in their millions for the UK’s cancer charities.
It feels like this activity has reached its peak and is beginning to quieten down, with the inevitable analysis taking place about how it happened, how charities jumped on it, and whether it was truly a force for good. But there seems to be one question that no-one has yet asked in all of this: where were the older women?
Certainly, in my experience of the #nomakeupselfie, I did not see any older women. The oldest selfie that appeared on my Facebook feed was from a woman in her forties. Why was it that a campaign emerged to raise awareness of a disease that predominantly affects older people without any involvement from them? Continue reading
Posted in General, Health
Tagged #nomakeupselfie, Age UK, Age UK blog, Ageing, ageing population, ageing society, Cancer Research UK, Cancer Research UK #nomakeupselfie, older people, older women, Where are the older women?
Age UK is distributing free room thermometers to older people in Reading this winter
Shockingly, Reading had the highest rate of excess winter deaths amongst those aged 65 and over between 2007 and 2010 – that’s equivalent to an average of 109 deaths per year.
With this in mind, Age UK is running a thermometer pilot project across Reading from December 2013 until the end of March 2014. We are enlisting the help of Gas Safety Engineers and health professionals (occupational therapists and intermediate care workers) who frequently visit older people in their own homes.
They are offering two free room thermometers to older people, along with advice on what to do to stay warm and well at home this winter. The aim of the pilot is to help raise awareness of the negative impact that the cold has on older people’s health and help make a positive difference to the 17,900 older people (aged 65 and over) who live in Reading. Continue reading
Posted in Campaigning, Consumers, Energy, Health, Spread the Warmth campaign
Tagged #coldhomesweek, #spreadthewarmth, #warmhomes, Age UK, Age UK blog, Ageing, ageing society, Cold Homes Week, cold weather older people, Free room thermometers reading, older people, Reading, spread the warmth, Spread the Warmth campaign, winter