Why getting older people online is more important than ever

This guest post has been written by David Mortimer, Age UK’s Head of Digital Inclusion.

ND11Age UK’s front doors were thronged last Wednesday (11th May) with 50 enthusiasts of all ages in Age UK tee-shirts. Made up of a mixture of Age UK Internet Champions past and present, digital Inclusion volunteers and project co-ordinators, we were all on our way to the National Digital Champions celebration as part of the ND11 conference.

Now in its 6th year, the conference draws together hundreds of organisations from business, public sector and the third sector who have an interest in ensuring individuals get online. Two days of intense conversations followed on the latest approaches, the government agenda, business opportunities and challenges to overcome. Continue reading “Why getting older people online is more important than ever”

It’s Christmas Time

This guest post has been written by David Sinclair, Head of Policy and Research, International Longevity Centre-UK.

Christmas shopping: Photo - Thefuturistics via Flickr
Photo: TheFuturistics via Flickr

We are told that Monday was the busiest day for on-line shopping. BBC reporters were sent out to look at warehouses of goods ready to be sent out for the Christmas rush. But whilst journalists get excited by the Christmas shopping frenzy, it can be easy to forget those for whom the market lets down.

This week, Age UK published a new report by ILC-UK on the older consumer. The report shows that whilst the private sector is vital to our quality of life, far too often it fails the older consumer. The market barriers, from age discrimination to inappropriate advertising, highlight a shopping environment which is obsessed with youth. Large parts of the private sector simply do not understand the wants and needs of the older consumer and some of the barriers to the market are indicative of market failure. This is particularly true given that many of the issues highlighted in the research were raised in the 1960s.

Continue reading “It’s Christmas Time”

Why Age UK is blogging

This is Age UK’s pilot blog and we’re really excited about it.

Primarily, it will be used to talk about political and policy issues that affect people in later life and some of Age UK’s experts in various key areas will be posting their thoughts over the next few months.

While we don’t believe that any time is more important than any other for older people, the Government’s Comprehensive Spending Review and the fallout from the cuts is liable to affect people in ways that no-one can imagine.

The Age UK blog is here to try and make sense of the key decisions and issues that affect people in later life.

And, as we’ve already mentioned, this is a pilot blog and we’re keen for you to get involved and let us know what you think. A blog is nothing without comment and feedback from its audience, so please make your views heard.

We look forward to hearing from you.