Green Deal performance data

Ahead of publishing the June Green Deal statistics, which the Department obviously knew were woefully disappointing, it went into overdrive to set out positive aspects of the scheme. It published data showing that energy efficient housing commanded a premium price over unimproved homes.  It released opinion survey data reporting rising awareness and rising interest in the Green Deal. But the tangible performance record is desperately poor. Age UK is not finger-pointing and dancing for joy:  the Green Deal and associated ECO (Energy Company Obligation) is the only show currently in town, and thus in the drive to address fuel poverty, and it needs to work – dramatically.

The ECO part, where energy companies install free or subsidised measures, is440x210_handyvan1 the closest we get to a silver lining. There were nearly 82,000 measures installed in the four months to April. The percentage of these going to low income households (those qualifying for the Affordable Warmth or Carbon Saving Communities) was nearly 70% (or about 170,000 per year if aggregated upwards), and most of the measures were loft insulation (56%), hard-to-treat cavity wall insulation (33%) and replacement boilers (10%). This installation performance suggests that households were not getting the comprehensive makeover which would make them ‘fuel-poverty-proof’, and barely dents the fuel poverty headcount of about 6m households in the UK. Continue reading “Green Deal performance data”

Green Deal officially launched

The avowed ambition of the Green Deal is to offer everyone the opportunity to improve the energy efficiency of their home at no up-front cost, so enabling them to make it warmer and cheaper to run.   Given that a third of our general housing stock is occupied by older households, Age UK obviously supports any initiative which will improve the quality and energy efficiency of our homes.   That is particularly important because with the introduction of the Green Deal, all the existing programmes which have operated in this field in the past, such as Warm Front and the insulation programme CERT run by the energy companies, are now closed.

The design of the Green Deal invites the householder to call the Energy Saving Advice Service (on 0300 123 1234) to find a Green Deal Provider – a private sector company accredited and monitored by the Government. This Provider will then arrange for an Assessor to visit, and identify the relevant steps which could be taken (such as insulation, new boiler, radiator valves etc). The  220x220_woman_adjusting_thermostatrecommended work must meet the ‘golden rule’ that the cost of getting this work done would reduce the household’s spending on energy by a greater amount – so saving the householder money. A Green Deal Plan will then be prepared for the householder to agree to, an authorised Installer would then arrive to do the work, and a repayment plan will be devised which will be added to (the now reduced) electricity bill for an agreed period. In effect, the loan is a debt on the energy meter, not on the householder, and gets passed on if the house is bought and sold. Continue reading “Green Deal officially launched”

‘Products and services for older people’ – What does this mean?

The guest blog is written by Mona Shekarriz, Research Associate with Engage Business Network, Age UK. She is working on a Knowledge Transfer Partnership between Brunel University and Age UK to conduct market segmentation and to examine consumer behaviour in later life.

When hearing about a product or service for older people a number of questions come to mind. Who are “older people” and on what basis these products and services are designed and delivered?

A lot of dispute exists on the meaning of old age. Is it simply a factor of our birth date? Is it the life stage we are in? Or does it come from our looks or physical or mental state? Maybe our interests, plans for the future, experiences, our social circle, and financial status…the list could go on and on.

In fact our real age is a combination of all these, but the sad truth is that industries largely judge our age only by our date of birth.  The reason is that we are more comfortable comparing people against the stereotypes we have in mind. These stereotypes come from our social, cultural and personal experiences in life, for instance we assign certain characteristics to older people and others to younger ones. It is much easier for us to ask for someone’s age and start building a picture of their life in our head based on the stereotypes we have.

But if we are working towards a world tolerant of people with different behaviours and interests, why do we make an exception in the way we treat age? Why do we keep asking people’s age and take major actions based on this one piece of information? This is especially damaging for companies designing and developing products and services. 

There are no doubts that ageing causes some physical and mental decline. However it is a mistake to overlook all other aspects of someone’s life and assume their physical and mental state based on their age. With the advancements in technology and medicine, and equality and diversity legislation, people have better opportunities to live longer, healthier and more distinctive lives.

This brings us back to the issue of how products and services specifically for older people are actually being developed. In other words, do we really think of all the above in development and delivery of those products and services?  If a product or service targets people in a certain life stage, the best way to success and to improve the quality of later life is to start understanding people not only by their age, but also by all aspects of their lives.

“Man’s age is something impressive, it sums up his life.  A man’s age represents a fine cargo of experiences and memories.”  Antoine de Saint-Exupéry

Learn more about what Age UK does to help make digital technology inclusive for older people.