Tag Archives: Nicci Gerrard John’s Campaign

Implementing John’s Campaign – improving the quality of care and experiences of people with dementia in hospitals

Nicci Gerrard on holiday with her father, John, in Sweden last year.

Nicci Gerrard with her father John, the inspiration behind John’s Campaign

There’s no doubt that a familiar face, like that of a loved one and carer, can really put a person with dementia at ease during a hospital stay. The benefit to patient, family and staff is immeasurable; vital not only to settle the person, but to aid communication and prepare them for diagnostics or treatment, thereby helping professionals carry out their jobs. The carer may also be able to provide vital information and background, or support and stimulate a restless patient as opposed to leaving them confused and bed bound.

John’s Campaign, founded in 2014 by Nicci Gerrard and Julia Jones, calls for an end to restrictive visiting hours in hospitals to enable more people with dementia to benefit from the support of a carer when they need it.

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