This blog was contributed by David Mortimer, Head of Digital Inclusion, at Age Age UK.
For many years, local and national organisations have been working to support individuals learn how to use computers. Despite many good initiatives and easier to use technology, new approaches are needed to reach and support those at risk of being increasingly cut off from the public and commercial service offers which assume both access and the skills to use their products.
That this remains primarily an older person’s issue is no surprise, but most older people have joined the digital age and many are competent. Those who have been left out, or have chosen to be left out, are not a homogenous group with one catch-all solution.
The traditional approach of marketing the benefits of being online has a role, but will continue to miss the mark for the majority of ‘digitally excluded’ older people. With so many simply not seeing any relevance of engaging with technology to them, the benefits should be seamed through everyday interventions and social activities so that older people can make choices based on a better knowledge of how this technology can enhance their unique combination of interests and circumstances. Continue reading